NoteDoctor.AI
Marketing Site.

A complete marketing site for an AI-powered prior authorization screening platform — designed, built, written, and deployed end-to-end by CenterPoint.

Making a complex clinical problem feel solvable.

NoteDoctor.AI automates prior authorization screening for healthcare providers — a process that wastes physician time, delays patient care, and costs the healthcare system billions every year. The product was excellent. What they needed was a site that communicated its value clearly, quickly, and to the right people.

We built the full marketing site from scratch: visual design, Next.js development, and every word of copy. The site speaks to three distinct audiences — physicians, practice administrators, and health system leaders — each with different pain points, different vocabulary, and different decision-making criteria.

Beyond design and development, we handled the complete technical stack: server configuration, DNS management, domain transfer from their previous provider, and live deployment. On launch day, the team received a fully documented, production-ready site with nothing left to set up.

Translating a deeply technical healthcare compliance workflow into compelling, accessible marketing copy — without losing accuracy or alienating clinical audiences.

The hardest brief is "make this simple without dumbing it down."

Prior authorization is genuinely complex. It involves insurance policies, clinical necessity criteria, payer-specific rules, and multi-step submission workflows. Healthcare audiences are expert readers who instantly detect oversimplification — but the site also needed to convert non-clinical decision-makers like practice managers and health system executives.

We solved this with an audience-segmented content architecture. The homepage speaks in broad outcome language — cut delays, reduce burnout, deliver care faster. A dedicated 'For You' page lets each stakeholder self-select between For Healthcare, For Physicians, and For Health Systems views, each with tailored copy and feature highlights. Every claim is backed by sourced data — the problem section cites KFF's 2023 Medicare Advantage figures (nearly 50M prior-auth requests a year, 80% of denials overturned on appeal) rather than vague marketing stats.