Home/Work/Fenwick Shop
Web Design & E-commerce

Fenwick Shop
Replatform.

Client
Fenwick & Co.
Year
2023
Timeline
8 weeks
Services
E-commerce DesignShopify PlusDevelopmentMigration
Fenwick online shop
88%
revenue increase in 90 days
2.1×
conversion rate improvement
44%
increase in average order value
8wk
migration to launch
Overview

A Shopify Plus migration and full redesign for a boutique home goods retailer — transforming a dated WooCommerce store into a premium e-commerce experience.

A store worthy of the products it sells.

Fenwick's products were exceptional — handcrafted home goods with a devoted following. Their online store was not. Built on WooCommerce years earlier, it was slow, hard to manage, and presented premium products in a decidedly unpremium environment.

We migrated the entire catalogue to Shopify Plus, redesigned every page with editorial-quality photography guidance, and rebuilt the checkout flow from scratch. The store launched to their best revenue month on record.

Screens
Homepage
Collection page
Product detail
Cart & checkout
Mobile experience
The challenge

Migrating a 3,000+ SKU catalogue without disrupting an active retail operation or losing any existing SEO equity.

Migrating at scale without breaking what works.

With over 3,000 SKUs and thousands of product reviews accumulated over years, the migration had to be executed with zero data loss and carefully managed URL redirects to preserve search rankings.

We built a custom migration script that transferred products, variants, metafields, and customer data in a single overnight operation, with a parallel staging environment that was tested exhaustively before cutover.

How we worked

A 8 weeks process built for speed and quality.

Week 01–02
Audit & planning
Platform audit, data mapping, redirect planning, design brief, and Shopify Plus environment setup.
Week 02–04
Design
Visual design for all key templates, editorial photography direction, and design system documentation.
Week 04–07
Build & migrate
Shopify theme development, data migration script, third-party integrations, and staging QA.
Week 07–08
Launch
Cutover, redirect validation, post-launch monitoring, and first-month performance review.
Clara Fenwick
Founder
Fenwick & Co.
★★★★★
"The new store is everything we wanted our brand to feel like online. Our conversion rate doubled in the first month, and the Shopify backend is so much easier to manage. CenterPoint delivered beyond expectations."
Next project
Project preview
Branding
Cellar & Grain
Brand identity for an artisan spirits label — mark, label design, print collateral, and brand book.
View project

Want results
like these?

Book a free 30-minute call and let's talk about what you're building.

Book a free call →