Flowbase had grown fast. Their product was excellent, their team was sharp — but their website told a different story. Slow load times, a confusing information hierarchy, and a visual identity that hadn't kept pace with the brand's ambition were costing them conversions every day.
They came to us with a clear goal: rebuild from the ground up. Not a reskin — a complete rethink of how the site communicated the product's value, reduced friction for new visitors, and gave their team the tools to publish content without depending on developers.
We started with a two-week discovery phase — auditing analytics, running user interviews, and mapping the existing content architecture. What we found was a site built for a company they used to be, not the one they'd become.
The biggest challenge wasn't design — it was migration. Flowbase's existing blog had built up significant organic search equity over four years. Any rebuild that tanked those rankings would erase real revenue.
We worked closely with their SEO team to audit every URL, map redirects, and implement a phased rollout strategy that let us launch new sections while preserving existing indexed pages. The result: zero SEO regression at launch, and a 22% lift in organic traffic within 90 days.
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